Cupcake Central’s Sheryl Thai on hatching the dream

WE regularly profile young entrepreneurs at different stages of their career journey, from those who have just begun testing the waters, to those who have persevered and “made it”. This week, we shine the spotlight on Cupcake Central founder Sheryl Thai.

Be prepared to be inspired as Sheryl shares how she was able to listen to her heart in the face of adversity, turning a job redundancy in the 2009 global financial crisis into the perfect opportunity to pursue her dreams.

With three bustling stores across Melbourne, she offers advice and tips to those thinking about venturing out on their own.